Fast moving consumer goods

Our experts provide a range of Market Expansion Services across the value chain, ranging from importation and customs clearance to marketing and sales, distribution and logistics, field merchandising and promoter services, and other value added services. With our more than 60 distribution centers in the region, we cover all categories of fast moving consumer products in all channels across the region, from the largest international hypermarkets to the smallest mom-and-pop shops. Our detailed knowledge of the taste and preferences of Asian consumers helps us create winning marketing and sales strategies, with the convenience of having a single regional point of contact.

Convenience goods[ edit ] Convenience goods are regularly consumed and easily available. Generally, convenience goods come in the category of nondurable goods such as fast foods, cigarettes and tobacco with low value. Convenience goods are sold mostly by wholesalers or retailers to make them available to the consumers in good or large volume.

Convenience goods can further be divided into staple convenience consumer goods and impulse convenience consumer goods.

BREAKING DOWN 'Fast-Moving Consumer Goods (FMCG) '

Staple convenience consumer goods are the basic necessities of the consumer. These goods are easily available and in large quantity: Impulse convenience consumer goods do not belong to the priority list of the consumer.

They are purchased without any prior planning, just on the basis of the impulse: Shopping consumer goods[ edit ] Shopping consumer goods are the goods which take lot of time and proper planning before making purchase decision; in this case consumer does a lot of selection and comparison based on various parameters such as cost, brand, style, comfort etc.

Shopping goods are costlier than convenience goods and are durable in nature. Consumer goods companies usually try to set up their shops and show rooms in active shopping area to attract customer attention and their main focus is to do lots of advertising and promotion so that to attract more customer.

Examples include clothing items, televisions, radios, footwear, home furnishings, etc. Specialty consumer goods[ edit ] Specialty goods are unique in nature; these are unusual and luxurious items available in the market. Specialty goods are mostly purchased by the upper class of the society as they are expensive in nature and difficult to be afforded by middle or lower-class people.

Companies advertise their goods targeting the upper class. These goods do not fall under the category of necessity; rather they are purchased on the basis personal preference or desire.

E-Learning for FMCG/Retail - Fast Moving Consumer Goods - G-Cube

Brand name, uniqueness, and special features of an item are major attributes which attract customers and make them buy such products. Examples include antiques, jewelry, wedding dresses, cars, etc.

Unsought consumer goods[ edit ] Unsought goods neither belong to the necessity group of consumer goods list nor to specialty goods. They are always available in the market but are purchased by very few consumers, either based on their interest or their need for some specific reasons.

The general public does not purchase such goods often. Examples include snowshoesfire extinguishersflood insuranceetc.A Comprehensive Guide To Retail Out-of-Stock Reduction In the Fast-Moving Consumer Goods Industry A research study conducted by: Thomas W.

Gruen, Ph.D., University of . A consumer good or final good is any commodity that is produced or consumed by the consumer to satisfy current wants or needs. Consumer goods are ultimately consumed, rather than used in the production of another good. For example, a microwave oven or a bicycle that is sold to a consumer is a final good or consumer good, but the components that are sold to be used in those goods are.

Sales of fast moving consumer goods (FMCG) and beverages have grown over 15percent at the country's largest supermarket chain Big Bazaar in FY16 even as the sales of the category in the overall modern trade grew just 2percent, according to the latest data from Nielsen. List of FMCG (Fast Moving Consumer Goods) Companies FMCG companies, such as Unilever, Procter & Gamble and GSK, create and distribute products that are typically bought by consumers frequently (essentially they move from a retailer's shelves to the consumer very quickly).

This study examines Segmentation and Targeting for the Fast Moving Consumer Goods (FMCG) and it is focused on the product categories of Soaps and Detergents of the two leading players Hindustan Unilever Limited (HUL) and Proctor and Gamble (P&G).

Smart Packaging Technologies for Fast Moving Consumer Goods. The Challenge for the packaging industry is to develop and bringto the market new and improved products.